To be successful online you have to get to the top of search engine. There are many things you have to do to make search engines recognize you and send lots visitors to your website everyday if they think it benefit their users. But you have to optimize your website so that they can quickly and easily understand what your website is about.
This process is called search engine optimization (SEO) and in this post I am going to analyze the 5 effective ways that you can use today to boost the position of your business in the search rankings.
- Focus On An Easy Search Phrase and long tail keywords
Ideally you want keywords on your website pages that have lots of demand and little supply. The best phrases are often the phrases that are three or four keywords long. They may begin with “How to” or “Tips for”. Use keyword tools to help you find those unique keyword phrases to focus on.
- Social Bookmark Your Key Pages
Social bookmarking is basically bookmarking a web page so that you can read it later. You can bookmark your pages on sites like Reddit, Digg and StumbleUpon. Website pages that are added on social bookmarking sites are regarded as a quality backlink by search engines. The more quality links you have coming into your website, the further up the rankings you will appear.
- Internal Linking
Create an internal linking structure throughout your website to attract attention to these pages. Internal link building helps search engines, but it also helps your audience find your information in a more organized fashion.
- Improve Your Existing Content
Search engines like Google keep their procedures and ranking techniques secret, because they want to deliver the best search-results for their users and stop spam pages from hindering those results. But there are some golden rules you can follow:
Place your keywords in your title and first paragraph
Include your keywords in almost all your subheadings
Include keywords in your first and last paragraph
Place relevant and supporting keywords throughout the body of the copy
- Publish More Keyword-Rich Content
Content is what the search engines index. The more suitable content you have, the more value is placed on your site. Bear in mind that publishing a heap of 500 word blog posts that have no reason other than SEO isn’t going to help if they’re not targeted and filled with meaning. You need to find a voice for your business and stick to it with a tight focus.